Pureology haircare products are formulated with  AntiFade Complex, a combination of potent antioxidants, sunscreens, and other color preserving UV protectorants. The antioxidants in Pureology's hair products include Heliogenol, melanin, and vitamins C and E. Pureology hair care does not use harsh sulfates that strip color.  Combined, these ingredients extend the life and vibrancy of your hair color. Pureology is 100% vegan, containing signature blends of aroma sensory essential oil.